Eight steps for a successful B2B content marketing strategy

Are you among the two thirds of B2B marketers who don’t have a documented content strategy*? 

If so, this complimentary whitepaper from GTNews should be invaluable reading.

Our Eight Steps for a Successful B2B Content Marketing Strategy whitepaper covers everything from strategy and goal-setting to content creation, amplification and performance analysis. The report is brimming with useful insights and data from sources including the Content Marketing Institute, LinkedIn and Hubspot.

The eight sections of this report are as follows: 

  1. Create a strategy
  2. Set goals and the metrics for each stage
  3. Analyse your buyers
  4. Identify topics
  5. Create content
  6. Amplify your content
  7. Analyse your performance
  8. Seek new content opportunities

* Source: Content Marketing Institute

To download the whitepaper, complete the form below:

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