The key thing that made the difference between success and failure at Apple versus Next, or say versus IBM, Dell, Intel and others was that at Apple, Jobs was able to deliver the simplicity principle – namely, the ability to deliver complex products or concepts in a simple to use, easy to understand and marketable way, making them stand out against competitors.
“I’m an ad person so I know very little of what you do,” he told the audience, “but I do know that the strategy of keeping things simple works. It works because the world isn’t simple but when you make something simple it stand outs [and succeeds].”
Segall discussed how Apple was on the brink of bankruptcy when Jobs returned to the company he’d founded and how “14 years later it was the most valuable company on the face of the planet”, inviting the treasurers in the audience to draw the natural conclusion to strive for simplicity.
He also shared some amusing Jobs stories and invited the audience to participate in a call and response guessing game about alternative names that were considered for the revolutionary iPhone product. iTalk was the red herring entry alongside Mobi, TriPod, TelePod and the iPad. The latter iPad name was famously used elsewhere of course, but the preceding three names were also actively under consideration because Cisco actually had a product called the iPhone back in 2007 in a different area so there were some legal concerns about whether Apple could use the name. These were clearly resolved.
The global economy has seen about eight years of growth, but we are starting to see the end of this which is triggering some volatility in global markets, Stefan Bielmeier, DZ Bank, argued in his keynote speech at the Bellin annual 1TC conference. Other speakers discussed blockchain, cyber crime and netting.
A series of governments are now very worried about the idea of bitcoin and these currencies because customers would be able to make sustainable ongoing transactions and payments without having to ever introduce the use of a typical financial model or banking system. To combat this potential threat, several countries including major central banks like the Bank of England and the Bank of Israel will be launching their own version of a cryptocurrency. This could bring big advantages to customers.
Inthe UK’s recent Autumn Budget, Chancellor Phillip Hammond vouched for a plan to build a British economy that is “fit for the ... read more
The new EU General Data Protection Regulation of the European Union will have a wide impact on how data of EU citizens can be stored – and business are well advised to not take it lightly.