PayPal, which last year launched ‘one-touch’ payments on phones running Apple’s iOS and Google’s Android operating systems, is extending the capability to include the Web.
The payments giant said that it aims to make paying for goods online easier. As with mobile apps, one-touch means that users do not have to sign in more than once to use their PayPal balance for purchases on any device with a browser as it will remember their details.
Despite the growth in mobile commerce growth, payments made on the web still represent the majority of electronic commerce (e-commerce), said PayPal senior vice president and global head of merchant and next-generation commerce, Bill Ready. Launching one-touch payments for websites therefore offers a huge opportunity.
The announcement comes as PayPal prepares to spin-off from its parent, eBay and become an independent company.
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