Financial software provider Misys has launched its digital channels solutions in the US market-based on a Software-as-a-Service (SaaS) model.
“These award-winning mobile and online banking applications are recognised for their uniquely customisable interfaces and advanced sales capabilities,” the company stated. “US banks will be able to turn their mobile and online banking businesses into their most successful sales channels.”
Misys added that 174m Americans own a smartphone, equating to 72% of the mobile market and 54% of the total US population. Yet only 1.1% of banks’ sales are currently made through the mobile channel.
“FusionBanking Essence Digital incorporates intelligent marketing analysis which delivers ‘on target’ product recommendations directly and interactively to a customer,” the company stated. “This not only is more effective in creating greater revenue, it strategically positions the bank as an advisor, further building trust and loyalty.
“FusionBanking Essence Digital provides banks faster delivery through pre-configured implementation for accelerated time-to-value. Selecting a SaaS delivery model provides a safe path for banks to stay at the cutting-edge of digital channels, while converting a typically huge upfront investment into an affordable pay-as-you-go model. Banks can use this solution to implement features much more quickly, such as bill pay, remote deposit capture and split bill.”
“Mobile banking represents the new battleground on which banks are fiercely competing for customer acquisition and retention”, commented Rick Salk, regional director, North America, Misys. “The field is far from level – it favours challenger banks which execute with speed and agility, over larger financial institutions with complex infrastructures.
“With FusionBanking Essence Digital, banks can create a unique customer experience, on a par with e-commerce innovaters such as Uber, Snapchat and WhatsApp. The advanced sales enablement features that include personal financial management and gamification increase banks’ ability to cross-sell and create new revenue streams.”
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