DB Apparel, holders of Wonderbra, sold for £320m

The US t-shirt company Hanes has acquired DB Apparel (DBA), owners of Wonderbra, Playtex and the sports bra brand Shock Absorber, it has been confirmed.

In a webcast streamed on the company’s site yesterday, Hanes announced the buyout from private equity firm Sun European Partners, which has owned DBA since 2006. DBA, which owns a broad portfolio of female and male “innerwear” companies, has captured the largest share of the market in intimate apparel across Spain and France, and holds the no. 2 position in Italy. Its leading position in Western and Central Europe, where Hanes does not yet have a presence, will allow the acquirer to establish itself in the region.

We will be able to reunite two great companies to create significant growth and margin-expansion opportunities,” said Hanes Chairman and Chief Executive Officer, Richard A. Noll. “Together, we will be a nearly $6 billion company utilising our disciplined Innovate-to-Elevate strategy and leveraging our global supply chain.”

DBA is a great company with an outstanding management team and world-class employees,” added Gerald W. Evans Jr., Chief Operating Officer at Hanes. “The company is well-run, a market leader, and mirrors our Innerwear business. We are looking forward to welcoming the DBA team to Hanes. Together, we have the world’s best innerwear brands, the most knowledgeable employees in the industry, and the size and passion to be the best basic apparel company in the world.”


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