The rapid convergence of prepaid and mobile commerce is creating significant opportunities for merchants and other stakeholder groups to push banks and other day-to-day money management service providers down the value chain further and faster than ever before, says Mobey Forum.
The Forum, a bank-driven business association formed in 2000 to help develop mobile financial services, sets out its view in its latest white paper, entitled
‘The Prepaid Mobile Wallet: Taking Prepaid into Account’
The paper contends that innovative prepaid service models and ‘second generation’ mobile wallet solutions are mutually supportive. When combined, each will drive innovation in the other, creating a powerful catalyst that will propel both prepaid and the mobile wallet industry forward and into markets that have, until now, been majority controlled by banks, such as the provision of day-to-day current account services.
“As prepaid has developed its popularity has soared, but this is just the beginning,” said Amir Tabakovic, board director and chair of the mobile wallet workgroup, Mobey Forum. “The rapidity with which these solutions are evolving, together with the potential for future prepaid current account services to be offered to mobile wallet users, makes the future for traditional banks in this space unclear.
“What is certain, is that banks must now recognise prepaid as a major driving force, not only in the future of mobile wallets, but in wider mobile financial services. Banks must also recognise that if they are to successfully establish anything more than a back end processing position in the mobile wallet value chain, they must accept that the wider development ecosystem has neither the need, nor the appetite to wait while they find solutions to their problems with regulations, operating procedures and legacy systems integration.
“This is especially so when prepaid represents such a familiar and widely deployed model to so many stakeholder groups that are vying for market dominance, including merchants, mobile network operators [MNOs], e-money providers, payment schemes and a whole variety of over-the-top players.”
The paper analyses the intersection of prepaid commerce and the mobile wallet, to present strategic options for banks seeking to respond to the emerging threat from prepaid mobile solutions. It explores the broad spectrum of prepaid mobile applications and solutions from providers such as Google, Apple, Starbucks, AtB, American Express and T-Mobile, together with examples of how forward-thinking banks such as Danske Bank and PostFinance are responding to the market’s changing dynamics.
“The introduction of host card emulation [HCE] is likely to inject further energy into the prepaid model,” said Tabakovic. “It will enable merchants and other players to issue secure closed loop mobile prepaid solutions via an near field communications [NFC] payments model that is much simpler than that offered by the current hardware-based secure element ecosystem, while still benefitting from the merchant’s contactless acceptance infrastructure.
“Indeed, once HCE technology has matured to a state of full market readiness, it may be possible for merchants to disintermediate banks, MNOs and payment schemes from their mobile prepaid products altogether, by offering secure HCE-NFC payments to customers via their own closed loop solutions.”
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