Payment services specialist Kalixa Group is expanding into the North and Latin American markets, with new offices in New York and Sao Paolo.
Kalixa will lead its move into North America with Kalixa Accept, which allows merchants to accept more than 200 payment methods. The Borgata Hotel Casino and Spa has already deployed the solution in New Jersey where Kalixa has received its Money Transmitter License to provide payment acceptance services. The deal grants Kalixa access to 41% of the local gaming market.
Future phases will see the company expand into additional states and roll-out Kalixa Pay, its prepaid e-wallet, and Kalixa Pro, an mobile point-of-sale (mPOS) for small businesses and sole traders. These offerings are underpinned by strategic partnerships with several high profile payment providers in the region.
In Latin America, Kalixa will also lead with its Kalixa Accept offering. This will commence in Brazil before expanding into Mexico, Argentina, Columbia and Chile in 2015.
“This is an exciting and important stage of our development, where we can really build on our success in Europe,” said Ed Chandler, chief executive officer (CEO) of Kalixa Group, “In North America, the market is having to contend with several challenges, not least around risk and fraud. Recent high profile examples of financial fraud continue to highlight just how important secure, reliable and effective payment solutions are in the global market place.
“In Latin America, there is a huge untapped opportunity and Brazil alone represents around 60% of the e-commerce market. Increasingly, consumers are shopping online and want to pay electronically. Merchants are starting to see a real demand for solutions that can help them accept a range of payment options to turn these new browsers into buyers.”
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