Haymarket Asia and East & Partners said Monday that they are launching a joint venture research business. Based in Singapore, the new business is intended to extend East & Partners’ reach into Southeast Asia to provide key performance indicators (KPIs) in the business, corporate and investment banking markets.
“Growing the added value elements of our business is a cornerstone of the strategy for our brands in Asia, and East & Partners’ positioning in the financial markets is an ideal fit for Haymarket to achieve that,” said Tim Waldron, managing director of Haymarket Asia. “We have many clients in common and the relationships are complementary, which will allow us to build and work with our clients on a deeper and broader base.”
East & Partners Managing Director, Paul Dowling, also noted the synergistic benefits of the joint venture. “Haymarket’s Asia footprint and distribution, allied to the market presence of its CorporateTreasurer and FinanceAsia brands, means that our JV will have a strong platform with high ROI values for clients. We know from conversations we have had with our own clients that banks are demanding these services in Asia and the time is right to take the business to the next level in the region.”
The first phase of the joint venture continues East’s focus on the transactional banking markets—cash, payments, trade finance, FX and liquidity—with the combined venture rolling out research, analysis and forecasting services for banks and providers in the DCM/ECM, wealth, private banking and advisory product markets during 2014, together with thought leadership programs for clients.
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