Westpac Launches Crowdsourcing Challenge in UK

The Westpac Global App Challenge – UK, is offering developers and designers based in the UK the opportunity of a trip to New Zealand as part of a NZD$100,000 ‘Kiwis love Geeks’ crowdsourcing competition for mobile and web banking apps.


Westpac is asking UK developers and designers to draw on their experience as a bank customer and isolate a service or process that could be done easier and faster using a mobile or web app. The winner will receive NZD$20,000 and a contribution of up to NZD$20,000 towards an adventure holiday in New Zealand, and the concept will be brought to market with a NZD$60,000 development fund. In addition, the winner will retain intellectual property rights to the completed app and be able to commercialise it outside of New Zealand and Australia.


The UK challenge will close on Friday 7 February 2014, when a shortlist of at least seven entrants will be selected to give a 15 minute presentation on their concept to a panel of expert judges via videoconference. The winner will be selected from those presentations.


Related reading