Russia’s National Bank TRUST Appoints Technology-focused Business Director

Russia’s National Bank TRUST (Bank TRUST) has appointed Valery Novikov as chief managing director to oversee and manage the bank’s high tech business processing platforms as part of plans to expand its range of remote services. 

“In addition to the Bank’s other competitive advantages, we are also focusing on technological effectiveness and an innovative approach so that we can reach clients and ensure quality growth in the dynamic retail market,” said Bank TRUST president, Nikolay Fetisov.

“The well regarded professionalism and financial sector experience of Valery Novikov will no doubt contribute to the further advancement of TRUST as a modern, hi-tech bank.”

In recent years, Bank TRUST has improved its market positioning, with a strong focus on the retail sector. In the first half of 2013, TRUST occupies 15th place among Russian banks by loans and 16th by deposits of private clients. The bank is fourth position in credit card lending this year, having risen from 11th at the end of 2012.

“Improving the technological effectiveness of the retail business is becoming more and more important.  On the one hand, it is necessary for efficient and precise client services as part of basic banking offers, especially for “conveyer” operational principles,” said Novikov.

“On the other, this orientation toward technology has been dictated by the tendencies of today’s market: in the middle-term perspective, the quality of remote services will become a determining factor of the Bank’s competitiveness.”

Novikov holds a degree in physics and mathematics and has nearly 20 years of experience in the banking sector. He graduated in 1982 from the Moscow Institute of Physics and Technology in automatic and information devices. He then completed his studies in 1997 at the Financial Academy with a specialisation in banking.

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