Electronic payments (e-payments) card processor Emerging Markets Payments (EMP), which operates in the Middle East and Africa (MEA) region, has launched a card acceptance scheme in partnership with China UnionPay.
Under the partnership, all China UnionPay cards will be processed by EMP through direct acquiring services. This will allow UnionPay cards to be accepted at Jordan’s JONET network of ATMs as well as across EMP’s extensive network of over 12 000 merchants.
“We are pleased to announce our latest partnership with UnionPay. As we continue to expand across the Middle East and Africa we expect to continue to strengthen our position by partnering with industry leaders,” said Hassan Mayassi, EMP’s Merchant Acquiring chief executive officer (CEO) and managing director (MD) of EMP Middle East. “We are committed to growing our presence in Jordan and the Levant, providing state-of-the-art, reliable processing services to our clients across the region.”
This recent partnership is projected to greatly contribute to the development of EMP and the accomplishment of its strategic plan by enabling the company to further expand in current markets and target new markets across the Middle East and Africa more efficiently.
EMP currently owns and processes 80% of the point-of-sale (POS) terminals in Jordan, as well as JONET, the national interbank switch, which connects the networks of ATMs.
Established in March 2002, UnionPay is a bankcard association established under the approval of the State Council and the People’s Bank of China. Currently, the Shanghai-headquartered UnionPay has about 400 domestic and overseas associate members.
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