Digital River, a provider of global e-commerce solutions, has enhanced its business-to-business (B2B) offering that enables companies – large and small – to create best-in-class online purchase experiences for their business buyers. The global cloud-based solution enables physical and digital goods merchants to sell directly to new or underserved groups of business buyers by tailoring their e-commerce services and using authenticated portals, segmented pricing, preferred payment methods, private reseller networks, and more.
For some companies, selling direct to business buyers has materially increased margin efficiency and produced renewal rates of 30%.
“Today’s business buyers are demanding more from their online purchases. They are demanding unprecedented levels of self-service, content, flexibility, and integration across channels and locales,” said Joel Ronning, Digital River’ chief executive officer (CEO). “Our enhanced B2B solution helps online merchants answer this call in a way that no other solution can. It leverages our more than 15 years of global e-commerce expertise in building business buying experiences along with a proven cloud-based e-commerce infrastructure.”
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