Extreme Reach, a provider of video advertising management and delivery solutions, has appointed Nancy Lazaros as chief financial officer (CFO), responsible for the overall financial management of the business. Reporting to chief executive officer (CEO) John Roland, she adds invaluable depth to the current management team and will spearhead the company’s financial activities.
Lazaros brings over 20 years of fiscal management experience with a proven track record as a CFO, most notably with companies at the intersection of media, technology and advertising. In addition to pivotal sector knowledge, Lazaros has diverse experience leading digital media companies through key growth stages from start-up and initial funding all the way through the initial public offering (IPO) stage.
Lazaros most recently served as CFO for [x+1], a digital marketing company where she headed its finance, HR and operations functions and led the company through multiple rounds of capital funding. Prior to that, Lazaros was CFO of Third Screen Media, a mobile ad-serving platform and network and was instrumental in the successful sale of the company to AOL.
Lazaros also served as CFO of @Plan, an online research and planning software and services provider, which she helped launch and successfully saw through to an initial public offering within the first two years of operations. She also played a key role in the sale of the company to DoubleClick at a valuation exceeding US$100m. Prior to @Plan, Lazaros served in management roles for Popcorn Channel, RHI Entertainment, General Electric Capital Corporation, and Vestron.
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