Kenshoo, a digital marketing software company, has hired Sarit Firon as chief financial officer (CFO). Firon will lead all aspects of finance and human resources at Kenshoo as the company continues its rapid global expansion.
Firon comes to Kenshoo from MediaMind, a global provider of digital advertising solutions, where she helped manage the company’s growth to 450 employees across 35 countries in addition to leading an initial public offering (IPO) and subsequent sale to DG. Firon has more than 20 years of experience and previously served as CFO for Olive Software and P-Cube, leading a sale to Cisco for the latter. Earlier in her career, Firon led a successful IPO as CFO of Radcom, a network service assurance provider.
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