Sara Lee Names Michel Cup as CFO of Coffeeco

Sara Lee has appointed Michel Cup as executive vice president (EVP) and chief financial officer (CFO) of its international beverage business. He will also serve as CFO of CoffeeCo once it is spun-off from Sara Lee in the first half of 2012. Cup will start his new duties on 1 December 2011.

Cup joins Sara Lee from Dutch-based Provimi, an animal nutrition company, where he currently serves as CFO. In this position he oversees the global finance function, including merger and acquisition (M&A), corporate communications, tax, legal, IT, treasury, risk and credit management, as well as all finance related to procurement. Previously, he was finance director of Decorative Paint Continental Europe for AkzoNobel.

Prior to AkzoNobel, Cup held multiple finance managerial positions with Royal Numico, a baby food company, later sold to Danone. He began his business career with Deloitte Accountants in the Netherlands.


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