Oberthur Technologies, a provider of security and identification solutions and services based on smart card technologies, has partnered with Visa Europe and Valitor to launch Iceland’s first mobile contactless payment project.
Using Oberthur Technologies’ SIM card device, which provides integrated support for near field communications (NFC) for power mobile contactless payments, the partners will work with Iceland’s key mobile network operators, to select 1,000 participants for the initial adoption in January 2012.
The full-scale pilot will begin in the second half of 2012. Due to Valitor’s established relationship with the Icelandic banks, combined with 600 mobile contactless point-of-sale (POS) terminals already existing in the greater Reykjavik area, this new technology will be easily available to the majority of the country’s population.
The partners chose Iceland as the ideal test market for the project based on the size of its population and its concentration in the Reykjavik area. Combined with high mobile and card usage, Iceland’s population profile will enable the partners to monitor cardholders and retailers responses to mobile contactless payments ahead of the full commercial deployment programmed by end 2013.
Fredrik Westerman, general manager, Nordics and Baltics, Visa Europe, said: “Iceland is one of our most successful markets. Both the size of the market and high level of credit card usage makes Iceland an ideal test environment to launch tomorrow’s new method of payment.”
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