SIA Launches Payments Hub in Central Europe

The SIA Group has re-launched its subsidiary GBC under the new name of SIA Central Europe. The central European subsidiary manages ATM and POS terminals and processes payment transactions.

The objective of SIA Central Europe, in line with the three-year strategic plan of the parent company, is to consolidate and expand the presence of the SIA Group in Hungary and in the target countries of the central European area, including Austria, Romania, Slovakia, Czech Republic, Slovenia, Croatia, Bosnia-Herzegovina, Serbia, Montenegro, Albania and Macedonia, through the offering of competitive technology solutions in the field of payments for financial institutions and corporates, in accordance with the requirements of compliance to European standards, such as the single euro payments area (SEPA), Payment Services Directive (PSD), etc.

“The macroeconomic data confirm the positive trend of the countries in central Europe which show high growth rates and also a high demand of innovative services,” said Massimo Arrighetti, chief executive officer (CEO) of SIA. “For this reason, we have decided to focus on this area and strengthen our Hungarian subsidiary, which, in fact, constitutes an important outpost for all the technology solutions of the group.”


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