Bosch UK and Citi Team Up on Prepaid Card Rewards Programme

Bosch Home Appliances, a division of BSH Home Appliances and manufacturer of energy efficient appliances, will partner with Citi Prepaid Services for their UK consumer cashback programme. Citi will provide a Bosch-branded Visa Prepaid card solution to customers who purchase a Bosch appliance with an associated cashback promotion. Citi Prepaid Services has successfully managed cashback card programmes with Bosch’s US and Australian divisions.

In the past, Bosch UK has run customer cashback promotions using cheques as the method of payment, which provided no opportunity for Bosch branding or an ability to cross-sell other Bosch appliances. Consumers were also inconvenienced because they needed to cash the cheque and potentially wait several days to collect their funds.

By switching to Citi’s Prepaid card solution, Bosch’s customers will now receive a custom Bosch-branded Visa rewards card that they can use immediately anywhere Visa is accepted worldwide, giving them the flexibility to spend their funds as they wish. When consumers spend their funds, they will now have a brand impact with Bosch every time they use their card.

Bosch also plans to partner with Citi Prepaid Services to launch a card-based sales incentive programme among its UK distributor network in spring 2011.

Ken Humphrey, brand manager at Bosch, said: “Citi’s Prepaid card solution will greatly enhance our cashback programmes by replacing cheques with a fully branded Bosch Visa Prepaid card that our customers can spend immediately at millions of Visa merchants around the world. Our customers will greatly benefit from this flexible and convenient payment solution.”


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