The Cloud Dividend: A Possible €763bn Generated by 2015, Predicts CEBR

The Centre for Economics and Business Research (CEBR) estimates that €763bn could be generated by 2015 and millions of new jobs created through the expected adoption of cloud computing across a range of industries in some of Europe’s key economies. Standing to benefit most from the roll-out of cloud computing services are the distribution, retail and hotels sectors, with more than €233bn in value expected to be created.

The CEBR has revealed new findings in part two of EMC Corporation’s ‘2011 Cloud Dividend Report’, focusing on key industry sectors in France, Germany, Italy, Spain and the UK. Cloud computing enables information and technology to be made available to businesses securely, in a scalable manner and as a service – when they need it. This computing and information access model speeds up time-to-market, removes traditional barriers to entry and allows companies to exploit new market opportunities. The study focuses on the three most common cloud computing models today: public cloud, which is controlled by a cloud provider; private cloud, which is controlled internally by an organisation’s own IT team; and hybrid cloud, a combination of the two.

The €233bn generated for distribution, retail and hotels – from a combination of accelerated business creation, business development and cost savings – constitutes 31% of the total economic benefit expected to be created across the region, with 77% of the value being derived from private and hybrid cloud solutions.

Distribution, retail and hotels accounted for the largest share of economic benefits in France, Italy, Spain and the UK. In Germany, however, the banking, financial and business services sectors were strongest, with IT capital expenditure (capex) savings alone of €18.1bn.

According to the new research, most new employment opportunities stand to be created as a result of cloud computing adoption in the government, education and health sector, where more than 800,000 new jobs are projected to become available. The study shows that the total of new jobs across the five economies will potentially rise as high as 2.4 million by 2015.

Adam Thilthorpe, director of professionalism for the British Computer Society, said: “IT is driving change through our private companies, public sector services and social lives. The benefits extend to wealth creation and employment opportunities for UKplc. Cloud computing is playing a crucial role in this change which is not limited only to the cutting edge of new companies, but also to how traditional organisations and business models operate. IT professionals not only need to be able to operate in this environment but also need to be able to leverage their knowledge and put it in the context of their organisations.”


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