Western Union, a global payment services provider, and Etisalat Group, a mobile operator in Asia, the Middle East and Africa, have agreed to introduce the Western Union Mobile Money Transfer service in the 18 countries where Etisalat operates.
The service will enable Etisalat’s subscribers to send and receive Western Union Money Transfer transactions using their mobile ‘wallets’, or accounts tied to their mobile phones. Subscribers who initiate transactions from their mobile phones would be able to send funds to a receiver for cash payout at more than 400,000 Western Union Agent locations in 200 countries and territories. In addition, Etisalat subscribers would be able to send funds to other selected mobile subscribers who have mobile wallets.
“Our research shows that many of our customers want to send and receive money via electronic channels such as the mobile phone,” said Khalid Fellahi, senior vice president of electronic channels, Western Union. “This alliance with Etisalat, a leading and rapidly expanding mobile operator in the region, will offer Etisalat’s extensive subscriber base a convenient service they can use anywhere, anytime.”
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