Integrated NFC Roll-out for Mobile Payments Initiative in Turkey

MasterCard, Gemalto, Garanti Bank and Turkish mobile phone operator Avea have joined forces to launch Turkey’s first near field communication (NFC) initiative involving an antenna-equipped SIM card mobile phone payment functionality.

Turkish consumers will have the opportunity to make their mobile phones compatible with NFC technology via an N-flex SIM card which carries a flexible NFC antenna. Avea and Garanti Bank are launching a nationwide awareness and activation campaign.

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