Citi Prepaid Services Chooses Custom Solutions to Provide Pre-paid Programme

Citi Prepaid Services has entered into a preferred member agreement with Custom Solutions, a specialist in marketing services, consumer promotions fulfilment, and incentives solutions, to provide branded Visa prepaid cards in Europe. Custom Solutions will be the inaugural member of Citi Prepaid’s preferred member programme in France.

By leveraging Citi’s corporate electronic payments platform and end-to-end capabilities, including issuing, transaction processing, delivery and multi-lingual customer service, Custom Solutions clients will be able to deliver incentive payments using a customised Visa prepaid card more effectively and help French and European clients to transition from incentive payments such as cheques or vouchers.

Cedric Reny, co-founder, chairman and chief executive officer (CEO) of Custom Solutions, said: “Our preferred membership will give major business-to-consumer brands the opportunity to implement in France an innovative and premium cash back solution in the field of incentive and loyalty programmes. This new solution will also bring consumers closer to their brands through a fully customised and dedicated reward programme.”

Jay Hershman, Europe, the Middle East and Africa (EMEA) prepaid sales head, Citi, said: “Citi is delighted to announce that Custom Solutions has become a preferred member as a part of our strategy to expand prepaid in France. Our prepaid card solution will efficiently complement Custom Solutions’ existing premium suite of services.”


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