Deutsche Bank is launching a new social media campaign with the aim of strengthening corporate client engagement with a new communication channel. The bank’s Global Transaction Banking (GTB) is introducing a social media tool that enables clients to ‘Drive DB’ by directly influencing and contributing to the solutions the bank develops for them.
This social media tool brings together existing and potential clients, as well as Deutsche Bank professionals, in a secure online environment that is intuitive, highly interactive and fun to use, according to the bank. The social media tool lets clients participate in steering product design and development through online voting, debates and information sharing with other clients and with product, sales and service experts at Deutsche Bank.
Daniel Marovitz, head of product management, GTB at Deutsche Bank, said: “Deutsche Bank is raising the bar for customer experience. Social media has transformed how we communicate with each other but in the business world its power remains relatively untapped. We are embracing this opportunity for change by launching a campaign that takes client engagement to a new level with the latest technology available.”
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