Infosys Technologies has launched of Finacle analyz, a solution designed to empower bank staff to make faster, insight-based decisions to strengthen customer relationships and improve profitability.
The solution enables holistic customer analysis for banks with business reports, executive dashboards and statistical models. The company says that the solution helps banks strengthen customer management strategies across the lifecycle. Moreover the same solution also offers a self-service portal for the bank’s customers to manage their financial and lifestyle-related pursuits.
The solution, with its statistical models and library of reports, helps banks analyse customer behaviour and take customer-centric decisions. In addition to back-end reporting analytics capabilities, bank staff can view diagnostic output like customer scores for efficient decision-making during customer interactions. It also complements the Finacle operational data store (ODS), an enterprise wide data warehouse for a comprehensive data and business view across customers, products, transactions and channels.
The solution is modular and can be fully integrated with a bank’s existing technology framework. Rapid deployment capabilities ensure immediate benefits, at the same time minimising cost and disruption to existing infrastructure and services. It provides over 100 predefined reports and preconfigured statistical models that employ predictive analytics. These can be used to target the right profiles through campaign response scores, predict next best products to cross sell, forecast customer life time value, measure risk of attrition, and to analyse recency frequency monetary value of transactions. The solution is also designed to help the end customer to use the bank’s portal to search for lifestyle and career related information, such as where to shop, invest, travel, etc.
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