Bling Nation Partners with Two Local US Banks for Mobile Payments

Texas-based American National Bank and Guaranty Bond Bank now offer mobile payments to their customers and the community with partner Bling Nation, a provider of mobile payments services that connect financial institutions, businesses and consumers through tap-and-pay for purchases at the point-of-sale (POS).

Customers with a chequing account at either bank can easily sign up for a BlingTag, a quarter-sized microchip sticker that adheres to the back of their mobile phone to enable debit transactions directly from their account.

“We decided to work with Bling, because we were impressed with the technology and the ‘cool factor’ it introduced into our community,” said Vikki Goates, executive vice president, chief financial officer (CFO) and cashier for American National Bank. “The Bling Nation team is very energetic about its product, and they are continuously coming up with new ways to market it to our customers and potential customers.”

Each time a purchase is made using a BlingTag, the consumer receives a transaction confirmation and account balance by text message. Since the BlingTag does not store any personal information, it offers more security than traditional plastic cards and reduces the risk of identity theft and fraud.

Melissa Goolsby, owner of 8-Twenty One, a family owned retail-clothing store in Mt
Pleasant, Texas, established a customer loyalty system with the support of Bling Nation’s mobile payment technology.

“BlingTags are incredibly convenient for my shoppers and give them the wonderful opportunity to receive cash back,” said Goolsby. “And as a retailer, I have the opportunity to save on interchange fees and promote a new customer rewards programme.”


Related reading

New consumer banking head for Citi Asia Pacific