Zurich Connect, the pan-European insurance brand from Zurich Financial Services, has selected SAS and IS Solutions to support its continued growth through better understanding of its online customers’ experiences. Using SAS, Zurich’s European Direct operation will analyse online customer behaviour to support customer acquisition by fine-tuning the online quote and purchase process.
SAS will provide Zurich with a consistent and accurate approach to measure how individual direct customers respond to different types of digital marketing, how they use price comparison sites and ultimately buy insurance. By providing a seamless representation of the customer journey, the company will be able to provide targeted, relevant offerings to customers.
Steven Redding, European head of digital development for Zurich Connect brand, said: “Our main requirements from SAS are to give us a more accurate and true representation of how our customers are interacting with our direct businesses across Europe. We want to gain insight from our customers’ experiences and use it to improve our online acquisition and conversion.”
The annual BNP Paribas Cash Management University kicked off on Thursday morning with treasury professionals congregating in Paris from across Europe.
APIs may be a solution to MT940 challenges, says Karen Fagan, treasury operation manager, for British television company, ITV.
Kicking off the first day of the Singapore Fintech Festival, issues with cryptocurrencies were addressed by MIT media labs director, Joi Ito, and panels of technology leaders discussed how they’re using data analytics.
Sibos 2017 day two highlights: Brexit and banking, and why ‘data is the new oil’ in financial services
How nation first politics can impact global financial organisations It’s clear that data and regulation are the two key topics that are ... read more