Zurich Connect, the pan-European insurance brand from Zurich Financial Services, has selected SAS and IS Solutions to support its continued growth through better understanding of its online customers’ experiences. Using SAS, Zurich’s European Direct operation will analyse online customer behaviour to support customer acquisition by fine-tuning the online quote and purchase process.
SAS will provide Zurich with a consistent and accurate approach to measure how individual direct customers respond to different types of digital marketing, how they use price comparison sites and ultimately buy insurance. By providing a seamless representation of the customer journey, the company will be able to provide targeted, relevant offerings to customers.
Steven Redding, European head of digital development for Zurich Connect brand, said: “Our main requirements from SAS are to give us a more accurate and true representation of how our customers are interacting with our direct businesses across Europe. We want to gain insight from our customers’ experiences and use it to improve our online acquisition and conversion.”
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