Wally Ruiz Joins Inuvo as CFO

Inuvo, a predictive modelling company, has appointed Wally Ruiz as chief financial officer (CFO).

Ruiz joins Inuvo with a strong record of building start-up, turnaround and fast-growth organisations within the technology, healthcare, manufacturing, retail and energy industries. He most recently served as senior vice president (SVP), CFO and treasurer of SRI Surgical Express, a provider of central processing and supply chain management services to hospitals and surgery centres across the US.

Previously, Ruiz served as SVP, CFO and treasurer of Novadigm, where as a member of the executive management team he ushered this start-up through an initial public offering (IPO) and its eventual sale to Hewlett-Packard. He was vice president, CFO and treasurer at Unisa Holdings where he was recruited to restructure the company, a major international designer, manufacturer, wholesaler, and retailer of women’s fashion footwear owned by Bear Stearns private equity group.

Additional experience at companies such as Luria’s, a US$300m retail chain; Tropigas International Corporation, a US$150m multinational markerter of LP-gas and appliances; and General Mills, has provided Ruiz with considerable expertise in the areas of public finance, SEC requirements, governance, acquisitions and the negotiation of credit facilities. He has proven his ability to implement large-scale IT projects and develop relationships with banks and partners to ensure financial stability – all key to Inuvo’s success.

Ruiz began his career with Ernst & Young, where he managed audit and IT engagements in multiple industries for Fortune 500 companies and private foundations. Receiving his BSc degree in Computer Science from St. John’s University and his MBA from Columbia University, Ruiz is also a certified public accountant (CPA) and certified information technology professional (CITP).


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