Citi Launches Middle-office Fund Service with Heat Mapping Technology

Citi has launched CitiDirect Performance and Risk Measurement Service (Prism), a performance and risk reporting middle-office application using visualisation technology. With Prism’s heat-mapping capabilities, asset managers can aggregate multiple, manually-generated reports into a single information view to enhance efficiency and improve decision-making.

“CitiDirect Prism demonstrates our ongoing commitment to market innovation and leading-edge technology for the benefit of our clients,” said Neeraj Sahai, global head, securities and fund services, Citi. “The heat-mapping technology that powers this new middle-office tool enables a fund’s executives and asset owners to view their portfolio performance and risk exposure in an intuitive manner that aids in their investment and risk management processes.”


Related reading

New consumer banking head for Citi Asia Pacific