Citi Launches Middle-office Fund Service with Heat Mapping Technology

Citi has launched CitiDirect Performance and Risk Measurement Service (Prism), a performance and risk reporting middle-office application using visualisation technology. With Prism’s heat-mapping capabilities, asset managers can aggregate multiple, manually-generated reports into a single information view to enhance efficiency and improve decision-making.

“CitiDirect Prism demonstrates our ongoing commitment to market innovation and leading-edge technology for the benefit of our clients,” said Neeraj Sahai, global head, securities and fund services, Citi. “The heat-mapping technology that powers this new middle-office tool enables a fund’s executives and asset owners to view their portfolio performance and risk exposure in an intuitive manner that aids in their investment and risk management processes.”

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