G-Xchange Inc (GXI), a subsidiary of Globe Telecom, a mobile operator in the Philippines, is partnering with Boku, a provider of mobile payments, to expand the acceptance of the Globe GCash service internationally. The deal opens the Boku mobile payment platform and growing international merchant community to Globe’s GCash subscribers.
By partnering with Boku, GCash extends its reach outside the Philippines to a global community of more than 1,000 Boku merchant partners and a mobile payments community that covers over 190 carriers worldwide, allowing its users to purchase virtual goods from any merchant in the Boku global merchant network.
“The Philippines is one of the richest markets in the world for mobile payments,” said Rizza Maniego-Eala, president of GXI. “Since its inception in 2004, GCash has been the widely used mobile payment method for online purchases in the Philippines. Boku’s focus on mobile payments, specialised team, large merchant base, and tier one investors makes them the perfect partner in providing GCash subscribers with a rich new experience in mobile commerce, that opens up the opportunity to explore and purchase virtual goods from the vast international market.”
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