HSBC Strengthens Greater China Team with Senior Management Moves

HSBC has made several senior appointments across Greater China and
Taiwan. Bruce Alter has been appointed head of trade and supply China, HSBC
China, replacing Sohfern Boey, who will be relocating to Hong Kong to take on the role of head of sales, trade and supply chain, Hong Kong.

Alter joins HSBC from ANZ and will assume responsibility for building and managing HSBC’s trade business in the fast growing market of Mainland China. He is fluent in Mandarin having worked in multiple locations across Asia including Taiwan, Beijing, Hong Kong, Singapore and the Philippines during his career of more than 20 years of transaction banking at Citibank, JPMorgan Chase, Wachovia Bank and ANZ.

In her new role, Sohfern Boey will take charge of HSBC’s trade and supply chain sales team in Hong Kong

In a related move, Holly Liao, former head of trade and supply chain, Taiwan has joined the China team as head of middle office, HSBC China responsible for the daily operations of the bank’s growing trade business. Liao joined HSBC in 2006 and has more than 20 years of experience, including roles at Bank of Boston, Banco Santander Central Hispano, Société Générale and Standard Chartered Bank.


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