SunGard has launched an electronic agency broker-dealer based in the UK to serve the European markets. SunGard will offer sponsored access to European markets and provide high velocity direct market access, smart order routing, algorithms, and clearing and settlement services to high frequency trading firms and other market participants.
The European brokerage industry is characterised by continued liquidity fragmentation in the wake of MiFID, and rising execution costs. SunGard helps customers reduce their overall trading and infrastructure costs by monetising order flow executed through SunGard’s execution and clearing services. SunGard also helps customers gain transparency into their trading process and improve efficiencies by automating the trade lifecycle.
“The European equity industry is at a turning point and firms are finding it harder to access fragmented liquidity in a cost-effective way,” said Sang Lee, a co-founder and managing partner at Aite Group, a financial markets research and advisory firm. “Firms will benefit from using a technology-neutral broker-dealer to gain access to the market more efficiently. Utilising a single provider for their broker-dealer, execution and clearing and settlement needs helps firms increase transparency into the trade lifecycle and achieve economies of scale and scope.”
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