Western Union, a money-transfer services firm, has selected YellowPepper, a mobile financial solutions provider in Latin America, to participate in its digital vendor programme. YellowPepper is the first vendor in Latin America to be selected for the programme.
The digital vendor programme, launched earlier this year, is intended to extend the reach and accessibility of Western Union Money Transfer services to mobile finance initiatives across the globe. Western Union is certifying mobile platform vendors to reduce integration costs and accelerate go-to-market activities for banks and mobile operators by creating standard technical deployments.
YellowPepper provides products and services that enable mobile financial transactions between financial institutions, businesses and consumers in Latin America. The company offers a variety of services, including mobile top-ups, transfers from a bank account via cell phone, and bill payments via mobile. The company currently has operations in seven countries: Bolivia, Colombia, Ecuador, Guatemala, Panamá, Perú and the US. In addition, YellowPepper has agreements with major mobile operators in the region, including Claro and Movistar.
“YellowPepper is well-known for providing convenient, easy-to-use services throughout Latin America,” said Matt Dill, senior vice president and head of Western Union Digital Ventures. “They also have strategic relationships with some of the biggest mobile operators in the region, and we feel that this alliance is a great opportunity to introduce cross-border transactions into their established, trusted system.”
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