Atos Origin, an international IT services company, unveiled the second edition of its independent trends report: Look Out. The report highlights the role of technology in helping businesses grow revenues, successfully work with customers and partners and win new business opportunities.
Use of collaborative technologies such as social networks is one area where there are increased use of technology to drive innovation by aggregating, updating and sharing information on-line between global teams. Look Out highlights Proctor & Gamble, Fiat, and LEG as leaders in this area. They are using crowd sourcing applications to put their innovation challenges on the web and to gain new insights on topics such as product design and technical issues.
“Our research shows that the vast majority of businesses are ineffective in exploiting the knowledge they already have. Wider and more effective use of collaborative technologies, such as Wikis, blogs and idea management platforms, can help organisations to leverage existing information and expertise to innovate and build new business models. The companies that continue to thrive in the downturn through the adoption of new and innovative practices are gaining a significant competitive advantage,” said Dominque Rérat, senior vice president for innovation and business development at Atos Origin.
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