The general insurance business of financial services firm Liverpool Victoria, recently launched as LV=, has selected the Thunderhead platform to generate all customer documentation in the UK. LV= is investing substantially to grow the business across a broader range of distribution channels, offering products aimed at both personal customers and SMEs. The company has already started building an entirely new business operations platform to automate its general insurance business. Unlike document generation systems that use proprietary messaging formats, Thunderhead is designed to enable business users to control the development and maintenance of customer communications and is based on open standards architecture. Thunderhead claims this will reduce costs by simplifying the document creation and maintenance process, provide ease of integration and support, higher quality communications, enhanced customer service, faster response times to regulatory requirements and reduced time-to-delivery for new products.
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