Reuters has appointed Dr Anthony W. Kirby as Group Marketing Director responsible for Reuters Straight Through Processing (STP) strategy world-wide. In this role Anthony will formulate, develop and drive an overarching strategy for Reuters participation in STP across asset classes. Based in London, he will focus on how to deliver STP by driving strategic alliances with key providers and industry groups in order to support enterprises seeking better information, integration and transaction management. Anthony (43) brings to the role over 20 years of experience in the financial and technology sectors. He joins Reuters from the role of Chief Strategy Officer at bolero.net, the online community integrator, which he joined in 2000. His previous roles include five years as Director of Securities, Commodity and Treasury markets at SWIFT. Prior to this Anthony was a Business Manager at Reuters responsible for marketing Reuters commodities, treasury and equities products worldwide, as well as Marketing Manager for Instinet from 1991-1993.
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