Citi Partners with Rohm and Haas to Launch eCommerce Platform in Latin America

Rohm and Haas, a global specialty materials company, has launched an e-commerce solution for its business in Latin America, which has been developed and hosted by Citibank e-Business. This initiative allows the company to enhance and streamline its customer relationships by utilizing the Web to provide real-time information about its products and services. It also offers customers the ability to order products, track order status, and consult invoices and accounts payable 24 hours a day, seven days a week. This service is first being offered to existing customers in Brazil, and will soon be available more broadly throughout the region. In later stages, Rohm and Haas intends to add Citibank’s Internet-based financing and credit solutions.


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