Bolero’s Success Hinges on Achieving Critical Mass of Users

Looking into the future of this promising trade system Sarah Ablett, author of ‘Bolero: B-to-B Finds a Dance Partner’ reports that marketplaces, on their own, will not be able to provide enough incentivefor mass adoption. True settlement capabilities, such as those promised by Bolero, will be the greatest differentiator for online marketplaces as the model continues to evolve, and will likely contribute to their survival rates


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